[BusinessTeam] FW: CATCH OF THE DAY: Lost in the translation

Message-ID: <6B75EF096AE0BE428B8CEDEA89C5F632782376@exchange01.lab49.com> · Tue Mar 20 21:52:41 2001 UTC

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From: red1-errors+317333+afchang+post.harvard.edu@bounce.redherring.com
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Sent: Tuesday, March 20, 2001 3:39 PM
To: afchang@post.harvard.edu
Subject: CATCH OF THE DAY: Lost in the translation

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March 19, 2001

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 	  [ Catch of the Day ]
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 By  Rafe
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Needleman
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arvard.edu> [ email to a friend ]

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 	 Lost in the translation

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 [ Top Stories ] <http://www.redherring.com/images/new_topstories3.gif>
 redot
<http://a330.g.akamai.net/7/330/990/bd5f45f4db8c3d/www.redherring.com/imag
es/bullet_filled.gif>   Can
<http://www.redherring.com/index.asp?layout=story&channel=20000002&doc_id=
1030018303> insiders tell the future?
 redot
<http://a330.g.akamai.net/7/330/990/bd5f45f4db8c3d/www.redherring.com/imag
es/bullet_filled.gif>   Sharper
<http://www.redherring.com/index.asp?layout=story&channel=50000005&doc_id=
940018294> Image penetrates Europe
 redot
<http://a330.g.akamai.net/7/330/990/bd5f45f4db8c3d/www.redherring.com/imag
es/bullet_filled.gif>   Lucent
<http://www.redherring.com/index.asp?layout=story&channel=30000003&doc_id=
910018291> lives dangerously with Agere

Online commerce, both for businesses and individuals, enables direct
transactions between manufacturer and customer. Customers can bypass
salespeople who don't always know what they are selling, and also get
precise shipping and inventory information.

But traditional sales channels persist, because manufacturing and sales
are different disciplines. This means that information about products has
to get down the demand chain, to the customer, as efficiently as possible.
Unfortunately, this doesn't always happen, either in the physical world or
online. Information gets packaged to fit into existing systems, and a lot
gets lost in the process, making online sales sites often light on data
about what they're selling, the same way salespeople can be uneducated.

Patkai Networks has an interesting concept to get data into commerce sites
with the smallest amount of loss. The company makes it easy for
manufacturers to tunnel their own product 'configurator' and inventory
systems into commerce Web sites, and to shuttle the transaction data back
to the sales site. Think about the Armani stores within Macy's -- Armani
runs the salespeople, but transactions are rung up on Macy's registers.

If Patkai works as advertised, it could be a nice addition to an
e-commerce company like Ariba or Commerce One.

COMPANIES

*	Patkai <http://www.patkai.com>

*	Commerce One <http://www.commerceone.com>

*	Ariba <http://www.ariba.com>

*	Siebel Systems <http://www.siebel.com/iss/>

*	Kana <http://www.kana.com>

*	Armani <http://www.giorgioarmani.com>

*	Macys.com <http://www.macys.com>

RELATED STORIES

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<http://www.redherring.com/index.asp?layout=story&channel=50000005&doc_id=
210010421> you being served?

*	Fishing
<http://www.redherring.com/index.asp?layout=story&channel=50000005&doc_id=
1850018185> for B2B

*	The
<http://www.redherring.com/index.asp?layout=story&channel=50000005&doc_id=
960018096> good news about e-commerce

*	Can
<http://www.redherring.com/index.asp?layout=story&channel=20000002&doc_id=
640017464> Ariba rise again?

*	Supply
<http://www.redherring.com/index.asp?layout=story&channel=50000005&doc_id=
600010660> chains latch on to B2B commerce

*	Stocks
<http://www.redherring.com/index.asp?layout=story&channel=20000002&doc_id=
330015433> to Watch: Avnet and PurchasePro

*	The
<http://www.redherring.com/index.asp?layout=story&channel=50000005&doc_id=
340014034> ultimate complex product: designer cars

*	Cramming
<http://www.redherring.com/index.asp?layout=story&channel=80000008&doc_id=
1120017912> on CRM

-Rafe  <mailto:rafe-needleman@redherring.com> Needleman

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es/bullet_filled.gif>   Dealflow:
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<http://a330.g.akamai.net/7/330/990/bd5f45f4db8c3d/www.redherring.com/imag
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<http://a330.g.akamai.net/7/330/990/bd5f45f4db8c3d/www.redherring.com/imag
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es/bullet_filled.gif>   Shop
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es/bullet_filled.gif>   The
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<http://a330.g.akamai.net/7/330/990/bd5f45f4db8c3d/www.redherring.com/imag
es/bullet_filled.gif>   Global
<http://www.redherring.com/index.asp?layout=story&channel=50000005&doc_id=
820018282> Currents: Of cows and other mad plights

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