[Businessteam] News: YellowBrix to Acquire iSyndicate

Message-ID: <6B75EF096AE0BE428B8CEDEA89C5F6327823E3@exchange01.lab49.com> · Mon Jun 18 15:55:07 2001 UTC

Dear Business Team, 

Ashley (ashley@nano.com) wants you to read the following article. 

News:  YellowBrix to Acquire iSyndicate 
Roy Mark 
06/18/2001 

This article can be found online at the following location: 
http://dc.internet.com/news/article/0,,2101_786061,00.html 

Content infrastructure provider  YellowBrix, Inc., has entered into an
asset purchase agreement with  iSyndicate, Inc., which builds Internet
syndication infrastructure and application solutions. Existing investors
led by Soros-backed Quantum Industrial Partners have agreed to finance the
cash portion of the acquisition as well as capitalize the combined
company's long-term business plan. Terms of the deal were nor disclosed. 

iSyndicate's services should complement the Alexandria, Va.-based
YellowBrix's product set, making the combined company the dominant
provider of information solutions and contextual content services with
more than 400 customers, over 300,000 affiliates and more than 100
strategic alliances and technology partnerships. 

The San Francisco-based iSyndicate's Intelligent Syndication Network
allows enterprise customers to collect, distribute and manage digital
information among a set of internal or external audiences. It's
application component allows customers to repurpose, distribute and
integrate Web applications, like e-mail, without IT time. When integrated
with YellowBrix ArchiText products, customers can create and distribute,
across all platforms, contextually related packages of information
relevant to a user's interests. 

Customers can also choose between hosting the content on their site or on
a YellowBrix server. 

Customers who have integrated YellowBrix into their offerings include KPMG
Consulting, America Online, and Brown and Williamson. iSyndicate currently
serves Citibank, and Sun Microsystems, among others. Plans are in place to
maintain the YellowBrix and iSyndicate product lines and to begin to offer
integrated services in the near future. 

"This deal is a natural move for both companies, as we continue to scale
to meet the growing needs of the market place," said Joel Maske, chief
executive officer of iSyndicate. "YellowBrix's sophisticated technology
takes our content services to new levels -- giving our clients the
information they need when they need it -- and this merger brings to the
table our mutual strengths: innovation, dedication to customer service and
enterprise-ready solutions to fit any company's need for timely, relevant
information and web-based applications. This makes us the leading provider
of content infrastructure services today." 

YellowBrix' content infrastructure services include categorized content
creation and delivery, contextual content profiling and news aggregation,
with additional features such as contextual commerce and advanced
personalization. YellowBrix services use this technology to classify
information for delivery to customers' users through their Web pages,
e-mail and wireless devices. 

"During the last year, we achieved a tenfold increase in our customer
base. This merger solidifies our position as the industry leader with
technology that sets the standard for relevant business content, whether
it's external content delivered by a third party, or internal, proprietary
data," said YellowBrix CEO, Randy Lampert. "We selected iSyndicate for
their reputation as the most trusted name in news syndication and content
services, and we look forward to working with them to build a powerhouse
content infrastructure company. Our investors' willingness to finance this
transaction reaffirms their support for our plans and vision." 

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