[BusinessTeam] online marketers

cdl cdl at nano.com
Tue Jan 30 15:47:46 2001 UTC


ONLINE MARKETERS WILL SOON HAVE TO PAY TO SPAM 
Online marketers soon will have to pay for the privilege of sending 
promotional e-mail to consumers, says Jupiter Research, which predicts
that 
268 billion advertising messages will be sent in 2005 -- 22 times the 
number sent in 2000. The trend will open up a substantial new revenue 
stream for portals, ISPs and Web-based e-mail services, but will raise the

costs of e-mail marketing campaigns significantly. Jupiter says that 
sending solicitation messages to a user's "bulk" e-mail in-box likely will

still be free, but that marketers will have to pay a premium for profiled 
delivery, based on individual usage behavior. The research firm suggests 
marketers should be working now to establish strategic partnerships with 
major e-mail service providers in the hope of securing reduced rates in
the 
future. (NUA Internet Surveys 29 Jan 2001) 
http://www.nua.ie/surveys/?f=VS
<http://www.nua.ie/surveys/?f=VS&art_id=905356392&rel=true>
&art_id=905356392&rel=true 


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