[BusinessTeam] online marketers
cdl
cdl at nano.com
Tue Jan 30 15:47:46 2001 UTC
ONLINE MARKETERS WILL SOON HAVE TO PAY TO SPAM
Online marketers soon will have to pay for the privilege of sending
promotional e-mail to consumers, says Jupiter Research, which predicts
that
268 billion advertising messages will be sent in 2005 -- 22 times the
number sent in 2000. The trend will open up a substantial new revenue
stream for portals, ISPs and Web-based e-mail services, but will raise the
costs of e-mail marketing campaigns significantly. Jupiter says that
sending solicitation messages to a user's "bulk" e-mail in-box likely will
still be free, but that marketers will have to pay a premium for profiled
delivery, based on individual usage behavior. The research firm suggests
marketers should be working now to establish strategic partnerships with
major e-mail service providers in the hope of securing reduced rates in
the
future. (NUA Internet Surveys 29 Jan 2001)
http://www.nua.ie/surveys/?f=VS
<http://www.nua.ie/surveys/?f=VS&art_id=905356392&rel=true>
&art_id=905356392&rel=true
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