[BusinessTeam] Our Biggest Mistake: The Banner Ad (Or, How Martin Nisenholtz Can Save Content)

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Message-ID: <6B75EF096AE0BE428B8CEDEA89C5F6327823B4@exchange01.lab49.com> · Thu Apr 19 15:57:30 2001 UTC

I know some of you hate him, but here's the latest from Jason McCabe
Calacanis

"The banner ad is a complete, unmitigated failure  the biggest mistake we

ever made. If the IAB is going to sit around kidding themselves that
bigger banners are going to solve the problem, we all might as well go
apply for barista positions at Starbucks now."
http://www.siliconalleydaily.com/issues/default.html#Headline8299

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