[BusinessTeam] Yahoo! Finance Story - Yahoo - Subscription Web Sites Gather at National Press Club May 18

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Yahoo - Subscription Web Sites Gather at National Press Club May 18
http://biz.yahoo.com/bw/010418/2360.html

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Wednesday April 18, 10:35 am Eastern Time

Press Release

Subscription Web Sites Gather at National Press Club May 18

Ancestry.com and ConsumerReports.org to Attend, Says MarketingSherpa.com

WASHINGTON--(BUSINESS WIRE)--April 18, 2001--Ever since Slate.com switched
from paid to free, experts have come to believe it's impossible to
profitably sell subscriptions to online content. Now, Internet publishers
are beginning to prove them wrong.

On May 18th, leaders from nine subscription sites will speak on the
tactics that have made them successful (despite nay sayer's predictions)
at the ContentBiz seminar, ``Selling Subscriptions to Internet Content.''
The day-long event will be held at the National Press Club, in Washington
DC.

For Seminar registration, press pass and audiotape details, go to:
http://www.marketingsherpa1.com/seminar

Confirmed speakers include top ranking executives from Ancestry.com - (the
third largest paid subscription site on the Net), The Bull Market Report,
Christianity Today International, ConsumerReports.org - (the second
largest paid subscription site on the Net), ContentBiz, Digital Publishing
Data, Fashion For Real Women, HCPro, Membergate and STRATFOR.com.

Both business-to-business and business-to-consumer online subscription
sales will be addressed. Publishers will discuss their hands-on experience
in the following areas:

*	Paid vs. Free: Business Models Compared & Contrasted

*	How Consumer Reports Has Sold 500,000 Online Subscriptions

*	Selling High-Priced Business Intelligence Online

*	How to Compete Against Free Content Online

*	Print vs. Web-Only: Business Models Compared, Contrasted (and
Mingled)

*	Building a Major Online Brand (Without a Famous Offline Brand
Name)

*	Challenges and Realities for Entrepreneurs

In addition, Monique Harris, author of the new report, ``Selling
Subscriptions to Digital Content'', will discuss proven online
subscription site marketing tactics; and, Bill Myers, CEO Membergate, will
outline key metrics and measurements online publishers should use to track
the financial health of their sites.

About the Seminar's organizers:

MarketingSherpa.com's ContentBiz - http://www.contentbiz.com

Every week, ContentBiz brings its audience of more than 8,000 publishing
and content industry executives news and Case Studies on how to profit
with content online -- including syndication, marketing hard copy
publications, digital documents and eBooks.

Digital Publishing Data - http://www.digitalpublishingdata.com

Digital Publishing Data is a leader in providing information and advice on
profiting in the electronic publishing industry. CEO Monique Harris is the
author of Selling Subscriptions to Digital Content, and publisher of Pay
For Access, an industry webzine for owners, operators and marketers of
subscription Web sites.

For Seminar registration, press pass and audiotape details, go to:
http://www.marketingsherpa1.com/seminar

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Contact:

     MarketingSherpa.com

     Anne Holland, 202/232-6830

     anneh@marketingsherpa.com

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