[BusinessTeam] Yahoo! Finance Story - Yahoo - The New York Times Launches College Times Web Site at NYTimes.com/college

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Yahoo - The New York Times Launches College Times Web Site at
NYTimes.com/college
http://biz.yahoo.com/bw/010404/0567.html

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Wednesday April 4, 10:44 am Eastern Time

Press Release

The New York Times Launches College Times Web Site at NYTimes.com/college

NEW YORK--(BUSINESS WIRE)--April 4, 2001--The New York Times, in
conjunction with NYTimes.com, announced today the launch of its College
Times Web site at www.nytimes.com/college. By organizing the news into
more than 200 academic disciplines, the site allows college students and
faculty to more easily locate information related to their specific areas
of interest and to integrate New York Times content into their daily
academic lives.

Janet Robinson, president and general manager of The New York Times, said:
``We are pleased to be launching the College Times site to serve our next
generation of readers in the college market. We look forward to broadening
our reach and to further involving both students and faculty with New York
Times content in a way that truly supports and enriches their academic
activities.''

Visitors to the college site can search for recent Times articles by
subject and can sign up to receive free e-mail alerts when new articles
related to their specific fields of study are published on NYTimes.com. In
addition, users can access a number of additional resources, from
career-planning information for students to instructional resources for
faculty.

``College students live and breathe the Web, so this is a natural
extension for us,'' said Martin Nisenholtz, chief executive officer of New
York Times Digital, the Internet division of The New York Times Company.
``The ability for students and faculty to have the New York Times content
most relevant to them delivered directly to their desktops as it is
published provides a tremendous amount of value to the educational
marketplace.''

Additional student features include College News and Views, which
highlights recent news events from various colleges and universities, as
well as What's Hot, What's Not, a collection of recent book reviews, film
reviews, technology reviews and more from NYTimes.com. Students will also
find weekly features that highlight a notable person from the past week's
news as well as the story of greatest significance to them from the past
week's Times.

The Faculty section includes Teaching with The Times, a set of free
curriculum guides that offer innovative ideas about how to augment course
content with The New York Times and suggest tips for lectures,
discussions, research essays and tests in various subject areas. Faculty
will also find direct links to education news and other relevant content
from NYTimes.com.

The launch of College Times is the latest step in the development of The
Times's online and offline educational initiatives. The New York Times
Learning Network (www.nytimes.com/learning), a free service for teachers,
parents and students in grades 3-12 that provides daily lesson plans and
interactive resources based on the content of the newspaper, was launched
in September 1998, and has been widely recognized for its continued
innovation and service. In addition, The New York Times Newspaper In
Education program offers curriculum strategies for pre-college teachers
and various programs at the college level.

The New York Times Company (NYSE: NYT
<http://finance.yahoo.com/q?s=nyt&d=t>  - news
<http://biz.yahoo.com/n/n/nyt.html> ) is a diversified media company
including newspapers, television and radio stations, and electronic
information and publishing. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment. In 2001 the Company was ranked No. 1 in the
publishing industry in Fortune's list of America's Most Admired Companies.
In October 2000 the Company was ranked No. 1 in the publishing industry in
Fortune's survey of the Global Most Admired Companies and was ranked first
among all companies in the survey for the quality of its products and
services.

The Company, which had 2000 revenues of $3.5 billion, publishes The New
York Times, The Boston Globe and 15 other newspapers; operates eight
network-affiliated television stations and owns two New York City radio
stations. It also operates news, photo and graphics services as well as
news and feature syndicates. A division of the Company, New York Times
Digital, operates Internet properties such as NYTimes.com, Boston.com and
newyorktoday.com. The Company holds interests in one newsprint mill, one
supercalendered paper mill and the International Herald Tribune S.A.S.

This release may be found at http://www.nytco.com.

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Contact:

     The New York Times Company

     Lisa Carparelli, 646/698-8212

     carpall@nytimes.com

     Diane McNulty, 212/556-5244

     mcnuldc@nytimes.com

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