[BusinessTeam] More on Brill's Acquisition of Powerful Media

Previous message: [BusinessTeam] Definition of the MSP market
Next message: [BusinessTeam] Brill Media Holdings and Powerful Media Merge

Message-ID: <6B75EF096AE0BE428B8CEDEA89C5F632782390@exchange01.lab49.com> · Mon Apr 02 16:49:19 2001 UTC

META MEDIA PART IV 
Steve Brill's rumored acquisition of Inside.com parent Powerful Media is 
expected to be announced today. The Wall Street Journal 
<http://interactive.wsj.com/articles/SB986160607893794345.htm>
(subscription 
required) speculates that the deal will combine Inside's Web site and 
magazine with Brill's Content magazine and Primedia's Media Central, a 
collection of media properties. (Primedia owns a minority stake in Steve 
Brill's Brill Media Ventures, and Brill oversees Media Central.) The
Journal 
also reports that the stock deal -- valued at between $25 and $35 million
-- 
will make Powerful Media a minority shareholder in Brill Media Ventures. 
While Inside.com will still be live, it'll be integrated into Media
Central, 
and will mainly be a hub for Media Central's collected properties,
including 
trade magazines Folio and Cable World, writes the Journal. The New York 
Times 
<http://www.nytimes.com/2001/04/02/technology/02BRIL.html?searchpv=nytToda
y> 
reports that Inside magazine will combine with Brill's Content to create a

hybrid title called Inside Content. Powerful Media co-founder Deanna
Brown, 
former publisher of Brill's Content magazine, is expected to leave the 
company, while fellow co-founders Kurt Andersen and Michael Hirschorn are 
expected to sign two-year contracts with the new venture, writes the
Times. 

_______________________________________________ 
BusinessTeam mailing list 
BusinessTeam@mail.nano.com 