[BusinessTeam] Barnes & Noble's online store becomes Yahoo's featured bookseller

• Previous message: [BusinessTeam] OracleMobile, ScreamingMedia Develop One-Stop Publishing Solution
• Next message: [BusinessTeam] Collateral Quote Folder

Barnes & Noble's online store becomes Yahoo's featured bookseller

By KATHLEEN OHLSON <mailto:KATHLEEN_OHLSON@COMPUTERWORLD.COM>  
(September 19, 2000) Barnesandnoble.com LLC and its parent company, New
York-based Barnes & Noble Inc., today announced
<http://www.businesswire.com/cgi-bin/f_headline.cgi?bw.091900/202630126&ti
cker=YHOO&ticker=BNBN&ticker=BKS>  an agreement that makes the online
retailer the featured bookseller on Yahoo Inc.'s Web sites. Santa Clara,
Calif.-based Yahoo previously had a similar deal with Barnesandnoble.com
rival Amazon.com Inc. 


The new arrangement provides for graphical links to the Barnesandnoble.com
site to be included on all Yahoo search results and book category pages,
and the Internet-based book store also will be featured on Yahoo's online
shopping portal -- a placement that's already in evidence
<http://shopping.yahoo.com/>  today. The financial terms of the deal
between the companies weren't disclosed. 



Officials at Seattle-based Amazon.com weren't available for comment this
morning. But analysts said the agreement announced today should help
Barnesandnoble.com better compete against Amazon. 



"Barnes & Noble hasn't had a deal of this magnitude before," said Rebecca
Nidositko, an analyst at The Yankee Group in Boston. "They're finally
recognizing partnerships with portals [have merit], whereas they've
overlooked this channel in the past." 



In addition, Barnes & Noble's brick-and-mortar retail stores plan to team
up with Yahoo and online advertising firm Spinway Inc. to offer free
Internet access to customers who shop at the stores. The Internet service,
which is set to launch next month, will take users to a Web site developed
by Yahoo and Barnesandnoble.com, the company said. 

 
 
Luke Flemmer
VP Wireless Business Development
nano
phone: (212) 430-6841
fax:      (212) 430-6374
www.nano.com <http://www.nano.com/> 
 

• Previous message: [BusinessTeam] OracleMobile, ScreamingMedia Develop One-Stop Publishing Solution
• Next message: [BusinessTeam] Collateral Quote Folder

Back to the archive index