[BusinessTeam] Results of BeFree Meeting 11/8/00

Message-ID: <6B75EF096AE0BE428B8CEDEA89C5F6327822DE@exchange01.lab49.com> · Mon Nov 13 20:34:47 2000 UTC

Earlier this week, Jim and I had a chance to finally meet with a live
person, Craig Palli, from BeFree, at their headquarters in Marlborough,
MA.

After explaining nano's concept, nanoEDGE/EXCHANGE, our business model,
and the magnitude of the benefits to BeFree,  we communicated our need for
dedicated technical support.  Craig explained a new program called
"Performance Partners" which BeFree members must be subjectively approved
to enter.  We have been approved.

The Performance Partner program includes these benefits: 
1.  Dedicated support technologist. 
2.  "Link Cartridge" capabilities.  This is a customized prefix that can
be appended to ANY url of ANY BeFree merchant or affiliate to track
clickthroughs and sales. 

3.  The ability to either FTP reports or in the future, some other active
connection.  Right now these reports are updated weekly.  By January, the
reports will be able to be updated daily.

A Performance Partner eligibility and pricing: 
1.  Ability to drive $60,000 in sales per month in aggregate to
participating merchants. 
2.  Posting of a detailed privacy policy on the partner site that informs
end users of data collected, how it is used, and how to opt out.

3.  Partner is given a 3 month window to attain the minimum 
4.  Partner may be given option of paying a maintenance fee of $1200 per
month, payable in 3 month advance increments, to remain in the program if
Partner fails to meet the minimum

We have arranged to be able to speak with a technologist in advance to
ensure that our links will work.  The start of the three month window will
not begin until we are ready.  We have communicated that this will
probably be sometime around January.  There are currently 31 BeFree
Performance Partners.  They project 32 Performance Partners by the end of
the year.

Some current Performance Partners are: 
MicroWarehouse 
Paytrust 
Barnes & Noble.com 
eBates.com 
Looksmart.com 
Spree.com 
Schoolpop, Inc. 

Steve Scioscia 
Business Development 
nano 
(212) 402-4271 